Privacy policy

Last Updated: 14 January 2026

Introduction

At Valentina-Rose, we are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website at www.valentina-rose.co.uk or make a purchase from us.

This store is hosted by Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data will be stored through Shopify's data storage, databases and the general Shopify application, and may be processed by Shopify to provide Enhanced Services to you and us, including services based on your interactions with other merchants and with Shopify.

Information We Collect

Information You Provide to Us

When you visit our site or make a purchase, we collect the following personal information:

  • Contact Information: Name, email address, phone number, billing and shipping addresses
  • Payment Information: Credit card details, billing information (processed securely through our payment providers)
  • Account Information: Username, password, purchase history, preferences
  • Communication Data: Your messages to us, customer service interactions, product reviews
  • Order Details: Gift messages, special delivery instructions

Information Collected Automatically

When you browse our store, we automatically collect certain information about your device and browsing behaviour:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, products browsed, time spent on site, referring website, click patterns
  • Location Data: Approximate geographic location based on IP address
  • Cookies and Tracking Technologies: We use cookies, pixels, web beacons, and similar technologies to enhance your experience and collect analytics data

How We Use Your Information

We process your personal data for the following purposes, based on the legal grounds indicated:

Order Fulfillment and Customer Service (Contract Performance)

  • Process and fulfill your orders
  • Communicate with you about your orders, including dispatch notifications and delivery updates
  • Handle returns, exchanges, and customer inquiries
  • Provide customer support

Marketing and Personalization (Consent / Legitimate Interest)

  • Send you promotional emails about new products, special offers, and sales (with your consent)
  • Show you personalized product recommendations
  • Display targeted advertisements on third-party platforms based on your browsing activity
  • Analyze your preferences to improve our product offerings

Analytics and Improvement (Legitimate Interest)

  • Analyze website traffic and customer behaviour to improve our store
  • Conduct market research and trend analysis
  • Test new features and optimize user experience
  • Measure the effectiveness of our marketing campaigns

Legal and Security (Legal Obligation / Legitimate Interest)

  • Prevent fraud and protect against security threats
  • Comply with legal obligations and respond to legal requests
  • Enforce our terms and conditions
  • Resolve disputes

Sharing Your Information

We share your personal data with the following categories of third parties:

Service Providers

  • Shopify: Our e-commerce platform provider that hosts our store and processes customer data. When Shopify Network Intelligence is enabled, Shopify uses customer data from our store together with data from other merchants to provide Enhanced Services, including personalized experiences, relevant advertising, and insights. Learn more at Shopify's Consumer Privacy Policy.
  • Payment Processors: Secure payment gateways that process your transactions
  • Shipping Carriers: Delivery services that fulfill your orders
  • Email Marketing Platforms: Services that help us send promotional communications
  • Analytics Providers: Google Analytics and similar tools that help us understand website usage
  • Advertising Partners: Google Ads, Facebook/Instagram, and other platforms for targeted advertising
  • Customer Support Tools: Platforms that help us provide customer service
  • Review Platforms: Services that collect and display product reviews

Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom and European Economic Area, including the United States and Canada, where our service providers are located. We ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR and applicable data protection laws, including through Standard Contractual Clauses and adequacy decisions.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy:

  • Order Data: Retained for 7 years to comply with tax and accounting requirements
  • Marketing Data: Retained until you unsubscribe or request deletion
  • Account Data: Retained while your account is active and for 2 years after closure
  • Analytics Data: Aggregated and anonymized data may be retained indefinitely
  • Legal Data: Retained as required by applicable laws

Your Rights

UK GDPR Rights

If you are located in the UK or European Economic Area, you have the following rights:

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data in certain circumstances
  • Right to Restriction: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent for cookie usage and targeted advertising at any time
  • Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk

You can also manage your privacy preferences and opt out of Shopify's processing of your data for Enhanced Services by visiting https://privacy.shopify.com.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and performance
  • Deliver personalized content and advertisements
  • Measure marketing campaign effectiveness

You can manage your cookie preferences through our cookie banner when you first visit our site, or by adjusting your browser settings. Note that disabling certain cookies may affect website functionality.

Types of Cookies We Use:

  • Essential Cookies: Required for basic site functionality (shopping cart, checkout)
  • Performance Cookies: Help us understand how visitors use our site (Google Analytics)
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Deliver targeted ads based on your interests (Google Ads, Facebook Pixel)

Third-Party Links

Our website may contain links to third-party websites and social media platforms. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security audits and monitoring
  • Access controls and authentication measures
  • Employee training on data protection

While we strive to protect your data, no method of transmission over the internet is 100% secure. In the event of a data breach, we will notify affected individuals and relevant authorities as required by law.

Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and company updates. You can unsubscribe at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us directly at the details below
  • Updating your account preferences

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us regarding your personal data, please reach out:

Valentina-Rose
Email: sales@valentina-rose.co.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK at ico.org.uk.